Senior Business Analyst
Core
Translates client and stakeholder needs into clear requirements, solution plans, and delivery-ready documentation for data-driven healthcare marketing initiatives and omnichannel campaigns.
Role type
Senior Business Analyst (Healthcare Marketing & Omnichannel)
Builds
Requirements documentation, solution designs, and delivery support for CRM, data integrations, direct marketing, and omnichannel programs.
Domain
Life Sciences / Healthcare Marketing Technology
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Business requirements documentation, stakeholder discovery sessions, solution design, workflow mapping, data governance, change impact assessment, AI tool utilization
Preferred skills
Healthcare/pharma industry experience, enterprise CRM (Salesforce, Veeva), data platforms (Snowflake, Databricks), reporting tools (PowerBI, Tableau), SQL, AI/ML in marketing
Technologies
Salesforce Data Cloud, Veeva CRM, Adobe Experience Platform, Snowflake, Microsoft Fabric, Amazon Redshift, Databricks, PowerBI, Tableau, Google Analytics, SQL, Copilot, ChatGPT, Claude
Responsibilities
Create and maintain business requirements documentation for CRM and campaign operations; Lead discovery sessions to define business needs and project scope; Document functional and non-functional requirements including privacy and compliance; Partner with Technology and QA teams to align requirements with test plans and KPIs; Review requirements with clients to confirm understanding and support sign-off; Support delivery by clarifying requirements and assessing change impacts.
Seniority
Senior, hands-on IC