Consumer Insight Manager - Sport
Core
Lead consumer insight projects to understand sports bettor behaviors and inform winning Sportsbook strategies for Entain's brands.
Role type
Senior Consumer Insight Manager
Builds
Actionable consumer insights and segmentation models for digital and retail sports betting propositions.
Domain
Sports betting / Interactive entertainment
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Consumer and market research, Segmentation, Attitudinal and behavioural research, Self-service research tools, AI-driven insight solutions, Third-party agency management, Data visualization, Stakeholder influence
Preferred skills
Psychology and behavioural science, Agile research methodologies, Storytelling
Technologies
Self-service research tools, AI-driven insight solutions
Responsibilities
Champion a consumer-centric mindset to drive game-changing decisions, Partner with commercial and product teams to shape and answer strategic questions, Run focused research projects from qualitative depth to quantitative surveys, Connect deeply with sports bettor audiences to understand motivations and frustrations, Work with commercial teams to develop compelling propositions grounded in human insight, Shape and apply pioneering consumer segmentation rooted in psychology and behavioural science
Seniority
Senior, hands-on IC
