Channel Developer, Off-Premise
Core
Drive commercial performance and brand presence for off-premise spirit accounts using strategic business solutions and hospitality expertise.
Role type
Senior sales account manager (off-premise spirits)
Builds
Long-term relationships with account gatekeepers and distributors for a portfolio of spirit brands
Domain
Beverages (spirits) / Off-premise retail / Hospitality
Deliverable
product features
Required skills
Persuasive selling and negotiation, Strategic engagement planning, Performance data analysis, Budget management, Liquor law compliance, Point of Sale management, Consumer trend insight
Preferred skills
Distributor or broker experience, Bilingual (English/Spanish), Spirits history/production knowledge
Technologies
Agency-appointed performance platforms
Responsibilities
Maintain legal and marketing code guidelines, Drive brand share and velocity in accounts, Plan and track brand engagement using performance data, Manage agency initiatives including budget and reporting, Serve as liaison between portfolio, distributor, and customers, Arrange and display point of sale materials
Seniority
Mid-level, hands-on IC