Channel Developer, Off-Premise
Core
Drive commercial performance and brand presence for off-premise spirit accounts using strategic business solutions and hospitality expertise.
Role type
Senior sales representative (off-premise spirits)
Builds
Brand share and velocity in off-premise accounts
Domain
Beverages (spirits) / Off-premise retail
Deliverable
product features
Required skills
Persuasive selling, negotiation, budget management, consumer trend analysis, legal compliance knowledge, agency platform management, POS/asset management
Preferred skills
Distributor or broker experience, bilingual (English/Spanish), spirits history/cocktail culture knowledge
Technologies
Agency-appointed performance platforms
Responsibilities
Maintain legal and marketing code guidelines, drive brand presence and share in accounts, plan and track brand engagement using performance data, manage agency initiatives and budgets, serve as liaison between portfolio, distributor, and customers, arrange and display point of sale materials
Seniority
Mid-level, hands-on sales