Channel Developer, Off-Premise
Core
Drive commercial performance and brand presence for off-premise spirit accounts using strategic business solutions and hospitality expertise.
Role type
Field sales and account management specialist (off-premise spirits)
Builds
Long-term relationships with account gatekeepers and distributors for a portfolio of spirit brands
Domain
Beverages (spirits) / Off-premise retail / Hospitality
Deliverable
product features
Required skills
Persuasive selling and negotiation, budget management, market and industry trend analysis, legal and compliance adherence, point of sale management, bilingual communication (English/Spanish)
Preferred skills
Distributor or broker experience, network of industry professionals, knowledge of liquor laws, interest in spirits history and cocktail culture
Technologies
Agency-appointed performance tracking platforms
Responsibilities
Maintain legal and marketing code guidelines, drive brand share and velocity in accounts, plan and track brand engagement using performance data, manage agency initiatives and budgets, serve as liaison between portfolio, distributor, and customers, arrange and display point of sale materials
Seniority
Mid-level, hands-on field role