Especialista em Gerenciamento de Categoria
Core
Execute category management programs to enhance energy drink sales, profitability, and per capita consumption in the Brazilian market.
Role type
Category Management Specialist
Builds
Energy drink category strategies and business plans for Red Bull Brazil
Domain
Consumer Goods / Energy Drinks
Deliverable
product features
Required skills
Sales analysis, channel strategy development, market mapping, data provider management, stakeholder relationship building, strategic planning, analytical thinking, time planning
Preferred skills
Commercial experience, leadership, ownership, motivation
Technologies
Planograms, market indicators, replenishment systems
Responsibilities
Execute projects with top customers and build relationships with key stakeholders, attend meetings to improve category performance, enhance sales performance through process development, identify opportunities and develop channel-specific strategies, map and analyze Energy Drink market information, lead customer interactions with Red Bull, update Red Bull on category behavior
Seniority
Individual Contributor