Director of Sales & Marketing
Core
Lead integrated sales and marketing operations for a luxury resort to drive revenue growth, brand expansion, and sustainable success in the Playa del Carmen market.
Role type
Director of Sales & Marketing (Luxury Hospitality)
Builds
Revenue streams, brand equity, and high-value client relationships for a luxury resort
Domain
Luxury Hospitality / Tourism
Required skills
Sales leadership, revenue management, luxury market segmentation, P&L management, CRM system proficiency, strategic partnership development, performance metrics analysis, brand positioning, negotiation techniques, data-driven decision making
Preferred skills
Master's degree in Hospitality/Business/Marketing, experience with destination weddings and luxury event bookings, knowledge of Riviera Maya market, RevPAR optimization
Technologies
Luxury hospitality CRM systems, revenue management software, analytics platforms, digital sales tools
Responsibilities
Develop and execute integrated sales and marketing strategies to achieve revenue targets; Lead, mentor, and motivate cross-functional sales and marketing teams; Establish and maintain strong relationships with key clients, stakeholders, and marketing partners; Manage sales forecasting, pipeline development, and resource allocation; Implement and oversee CRM systems and marketing automation platforms; Set clear objectives and performance metrics for teams; Develop and oversee marketing campaigns and brand positioning strategies; Analyze market dynamics and competitive landscape to refine approaches; Prepare detailed performance reports for senior management
Seniority
Director, strategic leadership & team building