ANALISTA INTELIGENCIA COMERCIAL SR (Business Intelligence)
Core
Strategic analysis and interpretation of data to support commercial and marketing strategies, including go-to-market planning and customer journey evolution.
Role type
Senior Business Intelligence Analyst (Commercial/Marketing)
Builds
Executive dashboards, segmentation reports, and strategic presentations for decision-making forums.
Domain
Agribusiness / Commercial Analytics
Deliverable
dashboards & analysis
Required skills
Power BI (data modeling, dashboard creation), data segmentation, KPI definition and tracking, data governance, advanced Excel, data visualization, executive storytelling
Preferred skills
CRM analytics, marketing analytics, go-to-market strategy, customer lifecycle analysis
Technologies
Power BI, Excel, CRM
Responsibilities
Develop, maintain, and evolve high-quality dashboards and reports in Power BI; Conduct segmentation analyses (customers, products, channels, behavior) to support marketing strategies; Support the definition and analysis of go-to-market strategies and product launches; Structure and interpret strategic KPIs to identify trends, risks, and opportunities; Translate complex data into clear, actionable insights for executives and operational teams; Create executive presentations with data-driven storytelling for decision committees; Train business teams on analytical methodologies and dashboard usage; Ensure data quality, governance, and standardization of metrics; Support ad-hoc and exploratory complex analyses connecting data to business decisions.
Seniority
Senior, hands-on IC