Search and Social Media Manager
Core
Develop and implement market search and social media strategies to drive web/store visits, increase home furnishing interest, and elevate IKEA brand awareness in the local market.
Role type
Senior Search and Social Media Manager
Builds
Social content calendars, SEO strategies, influencer campaigns, and crisis response protocols for home furnishing retail.
Domain
Retail / Home Furnishing / Digital Marketing
Deliverable
product features
Required skills
Social media strategy, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Influencer outreach, Crisis management, Budget planning, Analytics & reporting, Content production, Procurement compliance, AI platform knowledge
Preferred skills
Leadership capabilities, Commercial appetite, Creative mindset, Customer insight translation, Fast-paced environment adaptability
Technologies
Photoshop, InDesign, Media tracking tools, Social media platforms, AI platforms
Responsibilities
Develop market search and social media strategy with defined objectives; Plan and implement social content calendars and SEO strategies; Monitor social media reactions and manage crisis responses; Measure, report, and optimize search and social media activities; Ensure alignment with IKEA Brand Values and tone of voice; Contribute to budget planning and administrative matters; Provide online user insights to support marketing plans; Participate in procurement projects and compliance.
Seniority
Senior, hands-on IC