Senior Consultant - Marketing, Customer Experience & Digital Transformation
Core
Senior consultant supporting marketing, sales, customer service, and digital transformation transformations for clients, focusing on customer-centric strategies, loyalty programs, go-to-market strategies, and omnichannel customer experience.
Role type
Senior IC management consultant (marketing, sales, CX, digital transformation)
Builds
Strategic roadmaps, customer loyalty programs, go-to-market strategies, operational models for customer service, and digital experience initiatives.
Domain
Management Consulting / Marketing & Sales / Customer Experience / Digital Transformation
Deliverable
client delivery
Required skills
Customer segmentation and personalization, loyalty program design, go-to-market strategy, omnichannel service model design, pricing strategy, sales process optimization, CRM optimization, digital customer journey mapping, data analytics, AI/ML application in CX
Preferred skills
Data science, big data analytics, cloud technologies, mobile solutions, AI/ML tools, chatbot implementation, geolocation services
Technologies
CRM, cloud platforms, mobile apps, chatbots, AI/ML tools, web portals
Responsibilities
Conduct customer behavior analysis and segmentation, design customer loyalty and retention programs, define go-to-market and pricing strategies, optimize sales processes and incentives, design omnichannel customer service models, map digital customer journeys, implement data-driven marketing strategies, contribute to business development and thought leadership content.
Seniority
Senior, hands-on IC
