Sr. Director Brand Strategy Premium Brands
Core
Leads regional performance and strategy for Premium brands across Europe & North Africa, managing budgets and aligning with global positioning.
Role type
Senior Director, Brand Strategy
Builds
Regional brand campaigns and expansion strategies for Premium hotel brands
Domain
Hospitality / Travel Marketing
Deliverable
product features
Required skills
Strategic planning, Budget management, ROI optimization, Stakeholder management, Performance tracking, Team leadership
Preferred skills
MBA, Hospitality/Travel marketing experience, Managed and franchise hotel experience, Analytical and financial acumen
Technologies
None stated
Responsibilities
Define and lead Premium brand ambitions aligned with global positioning; Lead regional marketing investment in campaigns; Engage Development and Design leaders on expansion strategies; Act as Subject Matter Expert for strategies; Manage budget investments to optimize ROI; Coordinate deployment of brand initiatives; Track brand performance vs targets; Ensure owner value proposition is defined; Lead a Brand Manager.
Seniority
Senior Director, strategic leadership with team management