Senior Director, Marketing Intelligence & Decision Science
Core
Lead the evolution of Freshworks' marketing intelligence and performance ecosystem to transform how the business measures performance, generates insights, predicts outcomes, and drives decision-making.
Role type
Senior Director, Marketing Intelligence & Decision Science
Builds
Scalable data and insight infrastructure, predictive/AI-driven capabilities, and executive-level business performance reporting frameworks.
Domain
B2B SaaS Marketing, Revenue Operations, Decision Science, Advanced Analytics
Required skills
Strategic measurement framework design, executive-level business performance reporting, predictive modeling and forecasting, attribution methodologies, experimentation program management, AI/ML application in marketing, data architecture partnership, business narrative translation, GTM strategy, SaaS funnel mechanics, cross-functional stakeholder influence
Preferred skills
MBA, modern measurement practices, AI-enabled analytics, systems-thinking, change leadership
Technologies
CRM, MAP, BI, CDP, data warehouse, AI platforms
Responsibilities
Own strategic measurement framework for Marketing performance; Lead executive-level business performance reporting and storytelling; Build and scale advanced analytics and decision science capabilities; Partner with IT/Data teams to evolve scalable data architecture; Evolve business operating rhythm from reactive reporting to proactive insight-led management; Build and lead a high-performing analytics and decision science team
Seniority
Senior Director, executive-level leadership
