Senior Product Manager (Remote)
Core
Define and execute product strategy for digital and offline identity graphs, ensuring resolution and linkage of client inputs across online and offline environments to support consumer marketing use cases.
Role type
Senior Product Manager (Identity Graphs & AdTech)
Builds
Scalable identity resolution products and features for AdTech/MarTech clients
Domain
AdTech / MarTech / Identity Resolution
Deliverable
product features
Required skills
Product strategy definition, roadmap management, market analysis, cross-functional collaboration with data science and engineering, privacy and data governance, go-to-market strategy, performance metric monitoring
Preferred skills
Experience with clean room environments, crosswalk solutions, 1st party/CRM data, customer data platforms
Technologies
Identity constructs (PII, cookies, MAIDs, IP, hashed identifiers), clean room environments, crosswalk solutions
Responsibilities
Oversee and evolve identity products downstream of identity graphs, translate needs into technical requirements, manage full product lifecycle including pricing and GTM, monitor performance metrics, assess market needs in AdTech/MarTech, guide innovation projects with strategy and data science teams, collaborate with internal teams on platform capabilities, ensure agreement on privacy and data governance, participate in trade association working groups
Seniority
Senior, hands-on IC