Brand Manager- CNS & Gastro
Core
Drive sales growth and elevate the brand image of CNS & Gastro products in branded markets through strategy, digital initiatives, and KOL engagement.
Role type
Brand Manager (CNS & Gastro)
Builds
Brand strategies, multi-channel promotion plans, digital campaigns, and sales force effectiveness programs.
Domain
Pharmaceuticals (CNS & Gastro specialities)
Deliverable
product features
Required skills
Market segmentation, budget management, KOL engagement, digital marketing strategy, competitive intelligence, financial forecasting, sales force training, regulatory compliance (Marketing code/Act 101), data analysis, cross-functional leadership.
Preferred skills
Originator drug launch experience, therapy knowledge.
Technologies
Digital marketing tools, analytics platforms, CRM systems.
Responsibilities
Develop short and long-term brand strategies, manage marketing budgets and P&L, create multi-channel promotion plans, engage with Key Opinion Leaders (KOLs), analyze market and competitor data, conduct sales review meetings, train sales forces, ensure regulatory compliance, and optimize digital campaign performance.
Seniority
Mid-level, hands-on IC
