E-commerce and Digital Optimisation Specialist - MAT COVER
Core
Manage execution of A/B and MVT testing programs for digital & e-commerce, providing decision support, ROI validation, and insights to drive business goals and KPIs.
Role type
E-commerce and Digital Optimization Specialist
Builds
Data-driven decision-making culture and optimized e-commerce experiences across global, multi-brand channels.
Domain
E-commerce, Digital Marketing, Analytics
Deliverable
production ML models | product features | dashboards & analysis
Required skills
A/B and multi-variant testing, statistical analysis, hypothesis generation, traffic allocation, KPI definition, data visualization, programming (Python/R), tag management, SQL, data privacy compliance
Preferred skills
Ad serving platforms, data integration, CRM analytics, campaign tracking
Technologies
VWO, Content Square, Google Tag Manager, Google Analytics 4, Looker, PowerBI, Google Ads, Meta Business Manager, Shopify, OneTrust
Responsibilities
Design, plan, and execute insightful tests including hypothesis generation and sprint planning; Calculate traffic allocation to achieve statistical significance; Define, lead, and refine Test KPIs; Perform A/B or MVT analysis with statistical rigor; Develop and maintain advanced analytics setups using tagging tools; Manage website migration projects ensuring seamless analytics integration; Collaborate with cross-functional teams to strategize and test initiatives; Implement and manage third-party tracking systems for compliance; Optimize e-commerce platforms and Shopify store to improve data tracking accuracy; Lead CRM analytics projects including reporting and integration testing.
Seniority
Mid-Senior, hands-on IC