Lead Digital Product Analyst
Core
Lead a strategic, data-driven Customer Analytics team to drive site experience, eCommerce performance, and conversion optimization for Bombas' digital products.
Role type
Lead Digital Product Analyst (eCommerce)
Builds
Actionable insights, dashboards, and data models that inform product strategy and site roadmap prioritization.
Domain
eCommerce / Digital Product Analytics
Deliverable
dashboards & analysis
Required skills
SQL, site analytics tools (Heap), BI tools (Looker), A/B test design and analysis, statistics (hypothesis testing, regression), ETL processes, data modeling, eCommerce performance metrics.
Preferred skills
GTM implementation, Contentsquare, Optimizely, multivariate testing, project management.
Technologies
Heap, Looker, GTM, Optimizely, Contentsquare, SQL
Responsibilities
Serve as analytics lead for site performance, partnering with Digital Product and Engineering to scope questions and deliver insights; Build and maintain dashboards for site funnel performance and customer journeys; Conduct deep-dive analyses of on-site behavior to inform product and eCommerce strategy; Partner on the design, execution, and analysis of A/B and multivariate tests; Develop and refine site metrics and performance frameworks; Partner with Engineering to define, implement, and validate tracking across site analytics systems; Collaborate with Data Engineering to build site data models; Translate complex findings into clear data stories that influence site strategy and feature development.
Seniority
Senior, hands-on IC with team leadership