(Senior) Product Manager Native Advertising (m/w/d)
Core
Responsible for Native, Social Media, and Performance product portfolio to drive growth and profitability by developing strategies and roadmaps based on market trends and customer needs.
Role type
Senior Product Manager (Native Advertising & Performance)
Builds
Native and Performance products across the funnel (Branding to Conversion) including distribution via Social and Publisher channels.
Domain
Digital Marketing / Native Advertising / Social Media
Deliverable
product features
Required skills
Product strategy and roadmap development, Business case creation and pricing modeling, Data-driven growth analysis, Performance optimization (Engagement, Revenue, Yield), Stakeholder management, Cross-functional leadership (Tech, Data, Sales), Market trend analysis (Social Commerce, Creator Economy, AI, Cookieless Targeting).
Preferred skills
Experience with Analytics tools, Tracking, and Attribution.
Technologies
Analytics tools, Tracking systems, Attribution platforms.
Responsibilities
Develop product strategies and roadmaps, Create business cases and pricing models, Manage product implementation with Tech, Data, and Sales teams, Identify growth opportunities through data-driven approaches, Optimize product performance using key metrics.
Seniority
Senior, hands-on IC
