Senior Web Analyst
Core
Own the end-to-end digital measurement framework and translate business needs into actionable insights using Google Marketing Platform.
Role type
Senior Web Analyst
Builds
Dashboards, customized reports, and measurement frameworks
Domain
Digital analytics, marketing technology, data governance
Deliverable
dashboards & analysis
Required skills
Google Tag Manager, Google Analytics 4, GDPR compliance, tagging strategy, performance optimization, cross-functional collaboration, Portuguese, English
Preferred skills
Adobe Analytics, Piwik, Matomo, Google Ads, Meta Ads, TikTok, LinkedIn, OneTrust, Cookiebot, Looker Studio, Core Web Vitals, HTML, CSS, JavaScript
Responsibilities
Implement and maintain tracking codes, tags, and events; Configure and optimize GA4 properties; Assess tag impact on website performance; Collaborate with teams to gather tracking requirements; Build dashboards and reports in GA4 and Looker Studio; Conduct analytics audits; Define tagging strategies; Manage and govern Google tools.
Seniority
Senior, hands-on IC