JMP_Product marketing and strategy（MA）
Core
Drive business performance and regional product strategy for assigned product groups, defining positioning and acting as market intelligence expert.
Role type
Product Marketing and Strategy Manager
Builds
Regional product strategies and product line positioning (specs/pricing) for assigned product groups
Domain
B2B2C business, Data & AI, Mobility/Consumer Goods/Industrial Technology
Deliverable
product features
Required skills
New business development, Data/AI expertise, KPI tracking, Market intelligence analysis, Product positioning
Preferred skills
B2B2C business background, Master's degree from top university
Technologies
Data tools, AI frameworks
Responsibilities
Track and follow up on business performance KPIs; Develop and implement regional product strategies with Business Units; Define product line positioning based on distribution channels; Serve as market intelligence expert covering customers, competitors, pricing, and product features
Seniority
Manager, hands-on IC