用户增长运营专家-抖音生活服务
Core
Design and execute user growth strategies for Douyin Life Services, focusing on acquisition, activation, and transaction volume through subsidy programs and channel optimization.
Role type
Senior user growth operations specialist (LTV & category strategy)
Builds
User acquisition and activation campaigns, merchant supply incentives, and category-specific growth mechanisms
Domain
Consumer services / Local life services / E-commerce
Required skills
Subsidy strategy design, A/B testing, data analysis, business analysis, category opportunity identification, resource coordination, project management
Preferred skills
Cross-channel integration, merchant relationship management, result-oriented execution
Responsibilities
Formulate subsidy and experiment strategies, monitor and analyze user lifecycle metrics, identify category growth opportunities, drive merchant supply and coupon penetration
Seniority
Senior, hands-on IC
