用户运营专家（内容传播策划方向）-抖音
Core
Plan and execute viral content campaigns on Douyin (TikTok) to drive brand awareness, volume, and conversion through topics, events, and marketing IPs.
Role type
Senior Content & Communication Strategist
Builds
Viral marketing campaigns and social media events
Domain
Social Media Marketing / Short Video Platforms
Deliverable
product features
Required skills
Content strategy, viral topic creation, event planning, cross-functional project management, data-driven decision making, business alignment
Preferred skills
Experience with Douyin ecosystem, creative storytelling, partner collaboration
Technologies
Douyin (TikTok), social media analytics tools
Responsibilities
Identify high-potential content from UGC pools, design full-funnel communication strategies, execute campaigns from concept to launch, measure impact on business metrics.
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