IN-Manager_Business Analyst_Data and Analytics_Advisory_Hyderabad
Core
Analyze secondary sales data (sell-out/sell-through) across channels, regions, and distributors to derive actionable insights and drive data-driven decision-making for FMCG/CPG clients.
Role type
Manager, Business Analyst (Secondary Sales)
Builds
Daily, weekly, and monthly secondary sales dashboards and MIS reports for leadership and field teams.
Domain
FMCG / CPG / Retail
Deliverable
dashboards & analysis
Required skills
Secondary sales analytics, SQL, Power BI/Tableau, Advanced Excel, DMS platforms (Bizom, Botree, Infosys TradeEdge, FieldAssist), Route-to-Market strategy, Sales target management, Trade promotion effectiveness analysis, S&OP alignment
Preferred skills
Data mining, statistical analysis, forecasting models
Responsibilities
Analyze secondary sales data to derive actionable insights; Design and manage sales dashboards and MIS reports; Track and report on key KPIs including numeric & weighted distribution and productivity per beat; Partner with sales teams to monitor distributor ROI and optimize RTM strategies; Evaluate trade promotion effectiveness and price elasticity; Develop automated reports and data models using BI tools; Present strategic sales intelligence to senior leadership.
Seniority
Manager, hands-on IC
