TV, Video, Audio & Display Specialist
Core
Execute and manage media campaigns across TV, audio, and display (CTV/OTT, online video, digital audio, programmatic display) to drive customer growth and revenue while ensuring efficiency and brand safety.
Role type
Media execution specialist (TV, Video, Audio & Display)
Builds
Media buying plans, campaign line items, orders, tags, pixels, and performance reports for client campaigns.
Domain
Digital Marketing / Media Buying
Required skills
Media buying execution, DSP operations, trafficking and tagging, campaign QA, pacing management, data analysis (Excel/Sheets), A/B testing basics, brand safety verification, audience selection, creative rotation management.
Preferred skills
SQL, Dynamic Creative Optimization (DCO), custom marketing mix modeling (MMM), identity/data clean rooms, attention metrics, brand-lift readouts.
Technologies
DSPs, ad servers, planning tools, Excel, Google Sheets, Bliss Point
Responsibilities
Support execution and setup of media buying plans across TV, audio, and display; Prepare accurate reporting inputs and updates; Execute approved campaign modifications; Monitor daily/weekly campaign performance and flag anomalies; Set up and QA line items, orders, tags, and pixels; Run A/B tests with clear hypotheses; Propose and test data-backed optimizations.
Seniority
Mid-level, hands-on IC