Senior Associate/Manager – Marketing Technology Specialist
Core
Lead the modernization of the marketing technology ecosystem, defining strategy and roadmap for AI-enabled, cloud-native marketing operations.
Role type
Senior Marketing Technology Lead / Manager
Builds
Scalable, high-quality marketing execution through automation, standardization, and AI-driven operating models.
Domain
B2B Marketing, Marketing Operations, Cloud Platforms, AI/ML
Deliverable
production ML models | product features | infrastructure
Required skills
Marketing technology strategy, Martech ecosystem implementation (CRM, CMS, automation), Data architecture, Cloud platforms, AI and automation in marketing, Vendor management, Performance marketing
Preferred skills
B2B marketing, Campaign activation, Data-driven insights, Change management
Technologies
Adobe Experience Platform, Cloud-native platforms, CRM, CMS, Marketing automation tools, AI agents
Responsibilities
Define and own the marketing technology strategy and roadmap aligned with FY27 priorities; Lead the modernisation of the marketing tech ecosystem including transition to cloud-native platforms; Partner with IT to re-architect and optimise the marketing data foundation; Drive the implementation of an AI-enabled, agent-driven marketing operating model; Lead the development and optimisation of CRM, CMS, marketing automation and digital platforms; Manage relationships with technology partners and vendors; Drive continuous optimisation through innovation, testing, and new capabilities.
Seniority
Senior, hands-on IC with strategic oversight