Director, Strategic Planning
Core
Lead strategic planning for key client accounts, translating market and consumer insights into integrated media strategies that drive growth and brand strength.
Role type
Director, Strategic Planning (People Manager)
Builds
Integrated media plans, strategic recommendations, and client growth strategies
Domain
Digital Marketing / Media Planning / Advertising
Deliverable
product features
Required skills
Media strategy and planning, People management, Consumer insight analysis, Channel strategy (linear and digital), Data analysis, Client relationship management, Strategic advisory, Team coaching, Scenario planning, QA and analytical rigor
Preferred skills
Video and social planning expertise, Familiarity with planning tools (Kantar, SimilarWeb, Pathmatics, MRI, eMarketer), AI tool utilization
Technologies
Kantar, SimilarWeb, Pathmatics, MRI, eMarketer
Responsibilities
Own strategic planning relationships for key clients, lead and mentor a team of planners, translate client briefs into growth opportunities and media strategies, analyze complex data to inform strategy, support new business pitches, coach junior talent, and ensure analytical rigor across planning outputs
Seniority
Director, People Manager