整合营销运营-国际支付
Core
Design and execute integrated marketing campaigns for international BNPL (Buy Now, Pay Later) business to drive GMV and user growth.
Role type
Senior Integrated Marketing Operations Manager (International Payments)
Builds
BNPL marketing campaigns, user lifecycle programs, and traffic acquisition channels.
Domain
E-commerce / International Credit Payments
Deliverable
product features
Required skills
Campaign planning, User lifecycle management, Data analysis, Cross-functional collaboration, Project management, Resource integration, English communication, Stakeholder negotiation
Preferred skills
Experience in credit payment or e-commerce user growth, Ability to operate projects independently, Creative thinking in marketing
Technologies
Marketing tools, Data analytics platforms
Responsibilities
Analyze market/user needs to create short/medium/long-term activity plans; Build user lifecycle operation systems for acquisition and reactivation; Monitor campaign data, attribute results, and expand external cooperation scenarios.