运营效能经理-广告投放问题排查方向
Core
Diagnose and resolve ad campaign performance issues (high costs, low volume, targeting, lead validity, order cancellations) for ByteDance advertising clients using products like Kuaishou Qianchuan and Local Push.
Role type
Senior Operations Efficiency Manager (Ad Troubleshooting)
Builds
Optimized ad campaign performance and client experience for marketing products
Domain
Internet marketing / Programmatic advertising
Deliverable
client delivery
Required skills
Data analysis, Root cause analysis, Cross-functional coordination, Product optimization, Campaign troubleshooting, Stakeholder management
Preferred skills
Information feed ad experience, Technical support experience
Responsibilities
Locate and resolve ad performance issues for clients, Manage end-to-end issue resolution workflows, Coordinate cross-departmental resources for customized solutions, Analyze client issues to drive product and sales optimization, Communicate with internal and external teams to ensure product usage experience
