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TikTok Shop - Seller Management Strategy Lead(E-Commerce) - Thailand

Bangkok, Thailand💼 Full-time🗓 2026-09-28

Core

Design scalable playbooks and growth policies for small and medium-sized sellers (SMB) on TikTok Shop to drive GMV and platform success.

Role type

Senior IC strategy lead (e-commerce)

Builds

Seller incubation programs, education activities, campaign/growth policies, and subsidy programs for SMB sellers.

Domain

E-commerce, Southeast Asia (Thailand)

Deliverable

product features

Required skills

Business problem breakdown, structured thinking, data analytical capability, SQL, data interpretation, OKR setting, stakeholder management, team management

Preferred skills

E-commerce strategy experience, small-to-medium team management (2-5 people)

Technologies

SQL

Responsibilities

Create scalable playbooks for SMB sellers across categories; generate business insights from seller analysis and trends; define success criteria and OKRs; craft policies to support seller GMV growth; manage Seller Policy budget; run data tracking analysis and cadence meetings; coach strategists to execute initiatives.

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