Principal Product Marketing Manager - Competitive
Core
Building Fin's competitive intelligence function from the ground up to establish market positioning, differentiation messaging, and strategic plays against tier 1 competitors.
Role type
Principal Product Marketing Manager (Competitive Intelligence)
Builds
Sustainable competitive intelligence program, battle cards, competitive plays, and field enablement assets.
Domain
B2B SaaS, AI Customer Service, Competitive Strategy
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Competitive intelligence, market positioning, win/loss analysis, strategic storytelling, product-obsessed execution, AI tool fluency, technical differentiation analysis, systems thinking, cross-functional leadership
Preferred skills
Experience building competitive functions from scratch, deep understanding of AI stack (model/app/infrastructure), rapid iteration in fast-moving markets
Technologies
Salesforce, Intercom, AI models, battle cards, competitive intelligence platforms
Responsibilities
Establish competitive function and operating system, define differentiation messaging against tier 1 competitors, build AI-driven competitive intelligence program, operationalize strategy into field assets, synthesize win/loss data for product/marketing decisions, co-build proactive sales plays
Seniority
Principal, hands-on IC with strategic ownership