User Growth Strategic Operation - TikTok Shop
Core
Formulate and implement product growth strategies for TikTok overseas e-commerce in the UK and EU to drive user acquisition, activation, and retention.
Role type
Senior user growth strategist (e-commerce)
Builds
E-commerce platforms and growth solutions for TikTok Shop in UK and EU markets
Domain
E-commerce, cross-border trade, digital advertising
Deliverable
product features
Required skills
media buying, performance ads strategy, product growth strategy, cross-cultural user analysis, stakeholder collaboration
Preferred skills
SQL, Excel, R, Python, SAS
Responsibilities
Formulate and implement product growth strategies based on national characteristics; manage key lifecycle goals including new customer acquisition, repurchase rate, and customer unit price; collaborate with cross-functional teams to achieve business goals.
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