Head of Sales DACH

Head of Sales — DACH

About Everfield

Everfield is a European software investment group that acquires and supports vertical SaaS businesses across Europe. Its mission is to help strong B2B software companies scale sustainably by providing long-term operational, financial, and strategic support.

About Digifood

Digifood is a European vertical SaaS company providing technology solutions for high-volume food service environments, including stadiums, arenas, event venues, catering operators, and multi-site food service businesses.

Our platform combines food service management software, point-of-sale capabilities, and integrated payments to help operators manage complex, high-throughput hospitality environments more efficiently.

As part of our European expansion, we are now looking for a senior commercial profile to help open and develop the German market.

The Opportunity

Germany is a key growth market for Digifood. We are looking for a senior sales profile who can build the market from the ground up: identifying target accounts, developing relationships, building partnerships, managing complex sales cycles, and closing new business.

This is a hands-on, entrepreneurial role for someone who is comfortable operating independently, creating their own pipeline, and building a commercial presence in a new market.

The ideal candidate will bring a strong network in the German food service, hospitality, catering, events, stadium, or venue ecosystem, and will be able to turn existing relationships into qualified commercial opportunities.

What You’ll Do

• Build and develop the German sales territory from the ground up.

• Identify and target relevant accounts across large-scale food service, catering, stadiums, arenas, event venues, and multi-site hospitality operators.

• Own the full sales cycle from first contact to negotiation and closing.

• Build relationships with referral partners, resellers, hospitality consultants, technology partners, and relevant industry stakeholders.

• Represent Digifood in the German market and develop visibility within the target ecosystem.

• Work closely with leadership on market strategy, deal structuring, and key opportunities.

• Position a combined SaaS, POS, and integrated payments proposition to operational, technical, financial, and procurement stakeholders.

• Support responses to tenders or formal procurement processes where relevant.

• Lay the commercial foundation for future growth across Germany and Central Europe.

What We’re Looking For

• 10+ years of experience in B2B sales, business development, partnerships, or commercial leadership.

• Strong experience selling into the German market.

• Existing network in one or more of the following sectors: food service, catering, hospitality, stadiums, arenas, event venues, leisure, institutional catering, or multi-site hospitality.

• Proven ability to open new markets, build new territories, or generate pipeline from scratch.

• Experience managing complex B2B sales cycles with multiple stakeholders.

• Strong hunter mentality: able to self-source pipeline without relying on inbound leads or BDR support.

• Experience with SaaS, POS, payments, hospitality technology, food service software, or adjacent solutions is highly valuable.

• Experience building reseller, referral, or channel partnerships is a strong plus.

• Experience with tenders, RFPs, or formal procurement processes is a plus.

• German fluency is essential.

• Professional English is required.

Who You Are

• Entrepreneurial, autonomous, and comfortable working with limited structure.

• Network-driven and able to open doors through relationships.

• Commercially sharp, with the ability to discuss ROI, operations, cost efficiency, and payment-related value.

• Resilient and persistent, especially in long-cycle sales and new market development.

• Credible with senior stakeholders across operations, IT, finance, procurement, and leadership.

• Excited by the idea of being an early commercial hire in a strategic European expansion market.

Location

Germany preferred. Remote-first, with regular field-based activity across the German market.

Why Join

This is an opportunity to become a foundational commercial hire for Digifood’s expansion into Germany and Central Europe. You will help define the go-to-market approach, build the first key relationships, and create the foundation for long-term growth in a strategic market.