Senior Regional Marketing Manager
Core
Lead marketing strategy and execution for multiple residential home service brands (HVAC, Plumbing, Electrical) across the New England region to drive calls, booked appointments, and revenue.
Role type
Senior Regional Marketing Manager (residential home services)
Builds
Lead generation campaigns, marketing plans, and growth initiatives for HVAC, Plumbing, and Electrical businesses.
Domain
Residential home services (HVAC, Plumbing, Electrical)
Required skills
lead generation strategy, budget management, ROAS analysis, multi-channel campaign management, data-driven decision making, regional market analysis, team leadership, project management
Preferred skills
experience with underperforming location turnaround, customer retention strategies, cross-selling initiatives
Technologies
ServiceTitan, SEO/SEM, social media, email, radio, TV, print, outdoor
Responsibilities
Own marketing strategy and execution for multiple brands; Develop lead-generation strategies; Manage regional and brand-level marketing budgets; Monitor ROAS and shift dollars; Lead monthly/quarterly KPI reviews; Manage relationships with outside marketing agencies; Support newly acquired businesses; Lead regional Marketing Manager(s)
Seniority
Senior, hands-on regional leader