TikTok Shop - Category Strategist, FMCG (Thailand)
Core
Drive consumer traffic and conversion by planning and executing annual campaign calendars for the FMCG marketplace on TikTok Thailand.
Role type
Category Strategist (FMCG)
Builds
E-commerce ecosystem and campaign execution for FMCG brands
Domain
E-commerce, FMCG, Live streaming
Required skills
Strategic planning, budget management, go-to-market strategy, operational index monitoring, risk identification, business analytics, data mining, data visualization, trend analysis, project management
Preferred skills
E-commerce or live broadcast field experience
Technologies
Data visualization tools, analytics platforms
Responsibilities
Formulate go-to-market and seller/brand growth strategies, build and monitor operational indices, combine business analytics with data mining for decision-making, produce reporting dashboards, support cross-functional teams on initiatives
Seniority
Mid-level, hands-on IC