Digital Product Analytics Manager
Core
Build practical data products and playbooks to decode platform algorithms and drive full-funnel marketing decisions for P&G Indonesia across TikTok, Meta, and Shopee.
Role type
Digital Product Analytics Manager
Builds
Analytics tools, decision frameworks, and data products for DCommerce and media teams
Domain
FMCG / Digital Commerce / Media Analytics
Deliverable
production ML models
Required skills
Platform algorithm analysis, product roadmap ownership, data architecture design, A/B testing, media performance analytics
Preferred skills
Experience in DCommerce or media roles at tech companies, agency analytics, or platform product roles
Technologies
TikTok/TikTok Shop, Meta (CPAS), Shopee, YouTube, APIs, A/B testing frameworks
Responsibilities
Decode full-funnel platform algorithms and translate mechanics into testable hypotheses; Own the product vision and roadmap for internal digital tools; Build trusted data products and architecture for commerce and media data; Run governed experiments to validate concepts and quantify impact; Strengthen attention-led media analytics to connect metrics with brand outcomes
Seniority
Mid-level, hands-on IC