Creator Manager (Influencers/Streamers)
Core
Lead creator and influencer strategy across multiple brands and markets, focusing on audience growth, measurable business performance, and scaling creator programs.
Role type
Senior Manager, Creator Strategy & Operations
Builds
Scalable creator programs, operating models, and performance frameworks for digital brands
Domain
Digital marketing, Influencer/Creator economy, Gaming/Streaming
Deliverable
Production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work -> client delivery
Required skills
End-to-end creator program management, Portfolio mix strategy (macro/mid/micro), Operating model design, Lifecycle management (sourcing to optimization), Performance analytics (CTR, CPA, ROAS), Commercial negotiation, Brand safety evaluation, Cross-functional collaboration
Preferred skills
Experience in gaming, social casino, iGaming, or mobile apps, Deep knowledge of US creator ecosystems, Data-driven optimization mindset
Technologies
Social media platforms, Creator analytics tools, Performance marketing stacks
Responsibilities
Develop multi-market creator strategy, Define optimal creator portfolio mix, Build scalable operating models, Manage full creator lifecycle, Establish content guidelines and performance levers, Develop reporting frameworks connecting activity to KPIs, Lead structured testing of creator profiles and formats, Evaluate performance using analytics, Support paid and organic distribution strategies, Negotiate commercial terms and partnerships, Collaborate with Performance, CRM, Creative, and Product teams, Ensure compliance with platform and regulatory standards, Monitor brand safety
Seniority
Senior, hands-on IC with strategic ownership
