东南亚整合营销Leader-TikTok Shop
Core
Lead international e-commerce marketing strategy and execution for TikTok Shop in Southeast Asia, driving annual performance goals and user/merchant awareness.
Role type
Senior IC e-commerce marketing leader
Builds
International e-commerce marketing campaigns and activities for TikTok Shop
Domain
E-commerce / Southeast Asia
Required skills
E-commerce operations management, cross-functional coordination, market research and analysis, team leadership and talent development, strategic planning, budget management, user behavior insight, English fluency
Preferred skills
Southeast Asia e-commerce experience, major shopping festival expertise (e.g., 11.11, 12.12)
Technologies
N/A
Responsibilities
Develop annual marketing plans and activities aligned with company strategy; Coordinate cross-departmental teams to execute campaigns and manage budgets; Plan and expand e-commerce marketing channels and traffic tools; Conduct market research to analyze trends and optimize marketing tactics; Build and manage a high-performing marketing team with training and incentive mechanisms
Seniority
Senior, hands-on IC