Senior Marketing Manager
Core
Lead demand generation strategies including advertising, digital campaigns, email marketing, and social media to drive revenue growth and convert high-quality leads for a B2B brand.
Role type
Senior Marketing Manager (Demand Generation)
Builds
Multichannel marketing campaigns, content, and lead pipelines
Domain
B2B Marketing / Software
Required skills
B2B marketing strategy, data-informed campaign planning, cross-functional collaboration, budget management, analytics, root-cause analysis, project management
Preferred skills
Marketing operations, familiarity with email systems, Wrike
Technologies
HubSpot, Salesforce, Microsoft Office (Outlook, Teams, Excel, PowerPoint), Canva, Wrike
Responsibilities
Develop and execute comprehensive marketing strategies; partner with product and sales to create content; plan and optimize multichannel campaigns; monitor KPIs and generate performance reports; manage marketing budgets; mentor team members; serve as brand steward; drive marketing-sales alignment.
Seniority
Senior, hands-on IC