数据分析师（商城方向）-抖音电商
Core
Build and apply e-commerce user, product, and creator preference tags to drive business growth, optimize marketing ROI, and enable scenario-based strategies.
Role type
Senior e-commerce data analyst (user growth & tagging)
Builds
E-commerce tag data assets, user profile applications, and scenario-based marketing/advertising features
Domain
E-commerce / User Growth / Data Analytics
Deliverable
production ML models
Required skills
SQL (Hive/MySQL), Python/R, A/B testing, user segmentation, ROI analysis, ad-hoc analysis
Preferred skills
User profile development, tag accuracy tracking, strategy creation & deployment, reusable analytical frameworks
Technologies
Hive, MySQL, Excel, Tableau
Responsibilities
Develop e-commerce tag systems and assess their coverage/accuracy/conversion; Apply tags to marketing/ad scenarios for user/creator matching; Drive growth in user rights, reach, and ad spend via refined operations; Establish end-to-end strategy creation, deployment, and effect measurement (incremental/ROI) chains; Conduct user growth and ad-hoc analysis.
Seniority
Senior, hands-on IC
