Content & Creator Specialist – Influencers, Partnerships & Events
Core
Own the BWS Creator Squad, scale influencer partnerships, and lead cultural activations (Cool Room, AFL, BWYASSS) across social, PR, and live experiences.
Role type
Senior Brand Content Specialist (Influencer Marketing & Events)
Builds
Hero campaigns, creator programs, and live event content for BWS and Endeavour Group brands.
Domain
Retail (Alcohol/Beverage) + Influencer Marketing + Event Production
Required skills
Influencer/creator network management, event production & direction, commercial strategy & supplier pitching, agency leadership, ABAC regulatory compliance, campaign ROI reporting
Preferred skills
Experience in highly regulated industries, deep connections in Australian creator networks
Technologies
Social media platforms, PR tools, event management systems
Responsibilities
Manage end-to-end influencer network (outreach, contracting, briefing), lead content integration for flagship properties, pitch and co-fund creator programs with suppliers, oversee creator content production, manage agency workflows, track campaign metrics and sentiment
Seniority
Senior, hands-on IC