Consumer Growth Specialist
Core
Drive consumer growth, ticket sales, and membership for the Big Bash Leagues (BBL/WBBL) by converting participants into fans and optimizing attendance.
Role type
Consumer Growth Specialist (Sports/Membership)
Builds
Fan acquisition, engagement, and retention programs for Big Bash Leagues
Domain
Sports (Cricket) + Commercial Growth
Deliverable
product features
Required skills
Consumer behavior analysis, campaign execution, stakeholder management, ticketing knowledge, membership management, sales strategy
Preferred skills
Experience in sports membership or attendance growth, knowledge of venue environments
Responsibilities
Partner with Clubs to deliver consumer objectives for attendance and ticket sales; Champion consumer best practices across the League; Lead participant-to-fan strategy; Develop and execute sales and engagement plans; Support crowd-building initiatives; Lead group ticket sales strategy.