Marketing Manager, B2B
Core
Lead end-to-end integrated B2B campaigns and dealer customer contact strategy for an online vehicle marketplace, supporting SaaS product launches and industry verticals.
Role type
Senior B2B Marketing Manager (Product & Growth)
Builds
Customer-facing campaigns, communications, events, and dealer engagement programs for SaaS products and automotive industry verticals.
Domain
Automotive / Online Marketplace / SaaS
Deliverable
product features
Required skills
B2B campaign planning and execution, cross-functional project management, agency and stakeholder management, commercial strategy, data-driven performance optimization, people management.
Preferred skills
Experience in technology or SaaS environments, experience with sponsorships and trade shows.
Technologies
None explicitly stated.
Responsibilities
Lead end-to-end integrated B2B campaigns from scoping to optimization; Partner with Product Marketing to bring SaaS products to market; Lead dealer customer contact strategy; Maintain oversight of dealer-facing touchpoints; Manage creative, media, and agency partners; Support sponsorships and industry forums; Use customer and campaign data to guide planning.
Seniority
Senior, hands-on IC with people management responsibilities.