Content Marketing Manager
Core
Own and lead the content strategy across the entire customer lifecycle to drive demand, educate customers, and fuel business growth for a SaaS workforce capability platform.
Role type
Content Marketing Manager (B2B SaaS)
Builds
Full-funnel content engine including blogs, email, webinars, video, sales assets, landing pages, and social content.
Domain
B2B SaaS / EdTech / Workforce Learning
Deliverable
product features
Required skills
Content strategy, storytelling, SEO/AEO, project management, data analysis, HubSpot CMS, content repurposing
Preferred skills
EdTech or SaaS background, scaling marketing functions, Figma, Adobe Suite, AI-assisted workflows
Technologies
HubSpot CMS, Figma, Google Suite, Adobe Suite
Responsibilities
Manage integrated editorial calendar, drive SEO/AEO-led strategies, transform technical expertise into customer-focused content, track KPIs for optimization, partner with Product Marketing and Sales teams.
Seniority
Mid-Senior, hands-on IC
