Public Relations & Communications Associate
Core
Drive brand presence through a split focus on SEO content creation and public relations/media relations for Lalamove Vietnam.
Role type
Associate Public Relations & Communications Specialist
Builds
Organic search traffic, media coverage, brand awareness, and PR campaigns
Domain
Logistics / Transportation / Digital Marketing
Required skills
SEO strategy, content strategy, media relations, press release writing, event planning, KOL/KOC management, budgeting, project management
Preferred skills
keyword research, competitive analysis, social community management, negotiation
Technologies
Google Analytics, Google Search Console, SEMrush, Ahrefs
Responsibilities
Conduct keyword research and competitive analysis for SEO; Develop and implement content strategies; Produce SEO-optimized content (blogs, articles, landing pages); Manage media pitches, news releases, and editorial collateral; Handle sensitive public issues and reputational risk; Nurture and identify new media relations; Plan and execute press conferences and PR events; Execute communication plans including seeding and social community management; Manage PR budgets and administrative tasks
Seniority
Associate, hands-on IC