Media Relations Strategist
Core
Develops and executes earned media strategies to promote the National Education Association's (NEA) mission of public education to its 3 million members and the public.
Role type
Media Relations Strategist
Builds
Earned media visibility for NEA leadership and surrogates across national, regional, trade, and specialty outlets.
Domain
Education sector communications and public relations
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
media pitching, press release writing, media list management, media monitoring, strategic communication planning, stakeholder relationship management, policy repackaging, AP style proofreading, media training coordination
Preferred skills
broadcast media relationship cultivation, social media tracking for media outreach, video clip editing, crisis communication instincts
Technologies
Cision, Critical Mention, TVEyes, Headliner, CapCut
Responsibilities
Handle daily media inquiries and interview requests; create press clips and reports; develop research-based talking points and media collateral; pitch association leadership for media appearances; monitor spokespeople hits in real-time; support media trainings for leaders and activists.
Seniority
Mid-level, hands-on IC
