Product and Funnel Optimisation Manager - CIS
Core
Own the local user journey across Binance products, optimizing activation, conversion, and retention through data-driven improvements and localisation.
Role type
Product and Funnel Optimisation Manager
Builds
Localized product experiences, user-facing assets, and market-specific configurations for Binance products
Domain
Fintech / Crypto
Deliverable
product features
Required skills
Funnel optimisation, A/B testing, data analysis, dashboard building, product localisation, CMS management, user journey mapping
Preferred skills
Experience with mobile apps, SaaS, or consumer technology
Technologies
Internal product configuration tools, localisation platforms, CMS
Responsibilities
Identify funnel bottlenecks and friction points, launch experiments and A/B tests, configure local product content and settings, build tracking frameworks to monitor funnel health, represent local market needs to global teams, support local rollout of new features
Seniority
Mid-level, hands-on IC
