Creative Strategist
Core
Lead day-to-day creative strategy for assigned clients, translating business goals and audience insights into messaging, testing plans, and creative recommendations.
Role type
Senior Creative Strategist
Builds
Creative strategies, testing plans, and messaging directions for paid social, video, display, and streaming campaigns.
Domain
Digital Marketing / Advertising
Deliverable
product features
Required skills
Creative strategy, A/B and multivariate testing, campaign performance analysis, client stakeholder management, paid social/video/display expertise, AI tool utilization, strategic presentation
Preferred skills
Experience with creative analytics tools, audience research, emerging platform trends
Technologies
Meta, TikTok, Snapchat, YouTube, AI tools
Responsibilities
Lead creative strategy and messaging direction for clients; translate business goals into communication objectives; analyze campaign data to identify actionable insights; develop and refine creative testing plans; present strategic rationale to clients and internal teams.
Seniority
Mid-Senior, hands-on IC
