Implementation & Activation Lead (SEM)
Core
Senior performance leader responsible for implementation planning, activation, optimization, and measurement of Search and broader performance channels for the Suncorp portfolio.
Role type
Senior IC performance media lead (Search & AI-driven channels)
Builds
Integrated performance media systems connecting media, CX, CRO, and digital priorities for Suncorp brands
Domain
Digital Marketing / Performance Media / Insurance
Deliverable
production ML models | product features | dashboards & analysis
Required skills
Strategic direction for Search and performance channels, Data analytics and translation to business insights, Portfolio stewardship, Proactive campaign optimization, Product ownership for emerging AI-driven channels, Omnichannel integration, Experimentation framework design, AI platform leverage (Open Media Studio), Team leadership and coaching, Commercial acumen
Preferred skills
Agentic marketing expertise, Thought leadership development, Industry spokesperson capabilities, Publisher and platform relationship building
Technologies
Open Media Studio, AI automation tools, Search platforms, Programmatic platforms
Responsibilities
Provide strategic direction on Search and performance channels, Build partnerships with Suncorp Performance team to integrate media and CX, Translate complex performance data into actionable recommendations, Champion portfolio-first approach balancing brand and performance, Lead performance product across emerging AI-driven channels, Drive collaboration between Search specialists and omnichannel teams, Inspire and coach a high-performing performance team, Position Open Era as a market leader in performance media
Seniority
Senior, hands-on IC with leadership responsibilities