Associate Director/Director, Patient Marketing
Core
Lead patient-centered marketing strategy and promotional development for an innovative oncology therapy, serving patients, caregivers, and advanced practice providers.
Role type
Senior IC patient marketing director
Builds
Patient promotional platforms, omnichannel engagement strategies, and compliant promotional materials for an oncology therapy.
Domain
Biotechnology / Oncology
Deliverable
product features
Required skills
Oncology marketing, direct-to-patient marketing, product launch, pharmaceutical sales, cross-functional collaboration, regulatory compliance (FDA), project management, agency management, strategic messaging, omnichannel strategy
Preferred skills
MBA, breast cancer marketing experience, market analytics, sales management
Technologies
None stated
Responsibilities
Develop patient marketing strategy and promotional platform; execute omnichannel campaigns; manage creative and media agency relationships; oversee project delivery and budget; ensure regulatory compliance; represent patient perspective in brand strategy.
Seniority
Director, strategic leadership & execution