Product Marketing Manager
Core
Define and own messaging and positioning for Blockaid's onchain security platform, tailored to DeFi protocols, crypto-native builders, and traditional financial institutions.
Role type
Product Marketing Manager (B2B Security/Infrastructure)
Builds
Messaging, campaigns, collateral, sales enablement materials, and product narratives for the security platform.
Domain
Blockchain security, DeFi, and onchain infrastructure
Deliverable
product features
Required skills
B2B product marketing, GTM strategy, market/competitive research, sales enablement, technical narrative translation, startup experience
Preferred skills
Web3 ecosystem knowledge, DeFi protocol familiarity, financial markets fluency
Technologies
Blockchain, DeFi protocols, L1/L2 ecosystems, smart contracts
Responsibilities
Partner with Product Management on GTM strategy; lead product launches end-to-end; develop sales enablement materials; conduct deep market and competitive research; translate insights into campaigns and narratives; inform pricing and packaging models.
Seniority
Mid-level, hands-on IC