Senior Brand Manager
Core
Shape and evolve the Exploding Kittens franchise brand identity across games, campaigns, and new product lines while driving revenue through creative marketing and product development strategies.
Role type
Senior Brand Manager
Builds
Multi-year brand strategy, portfolio management, brand playbooks, go-to-market campaigns, and licensing initiatives
Domain
Consumer Packaged Goods (CPG) / Gaming / Brand Strategy
Deliverable
product features
Required skills
Brand architecture, go-to-market strategy, P&L management, licensing negotiation, consumer insights analysis, product development strategy, retail activation planning, financial forecasting
Preferred skills
Start-up mentality, process creation, community building, cross-functional leadership
Technologies
None stated
Responsibilities
Develop multi-year brand strategy and portfolio management; execute brand and go-to-market campaigns; inform new product development with market insights; manage costing, pricing, P&L, and inventory; lead licensing and brand partnership opportunities; partner with Sales and Marketing for activations and events
Seniority
Senior, hands-on IC